Showing posts from July, 2014

Review of Svengali: Secrets of Influence, by Romulus

Svengali: Secrets  of Influence, by Romulus, pub. 139pp. Available from This is a book about the magic of charisma and influence. Starting from the central idea that there are four basic ‘Svengali’ archetypes, it consists of a section on each of these four, in which the author records conversations with two or three exceptional exemplars of each type. It ends with a section summarizing the techniques that Romulus learned from his interlocutors. The first section is called The Black Book: The Book of Power, and features Don Juan Del Domino as the archetype of this kind of power, the kind which dominates. The second is The White Book: The Book of Healing, and focuses on the powers of Rasputin. The third, The Golden Book: The Book of Wealth, uses the exemplar of Hassan-i-Sabbah, and the fourth is The Red Book: The Book of Attraction, attributed to Salome. This is a very lively and readable book, with a